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Is Context Everything?

Putting context in its place for your marketing communications

How important is context? After all, communication by its very nature doesn’t happen in a vacuum. But how much does, and should, the where and to whom, influence the how and what you say? Should you just grant yourself the freedom and power of speaking your truth regardless and concentrating solely on being true to(…)

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“Will I win?”

The meaning behind the words

A recent newsletter from revered adman, Bob Hoffman carried the oh-so-true words: “what you say is different from what you communicate” and a link to an article about him being the handsomest man in the world. Fast forward a couple of weeks and the UK is facing a snap general election. Our generally highly regarded(…)

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Gifts for all Seasons

(And where to find them)

At this time of year, our thoughts turn to gifts. But I’m not going to be joining the blogging crowds down those seasonal paths of well-worn cliché. This is about a different category of gifts. The gifts, if we learn to recognise them, that keep on giving. The gifts that we can harness and put(…)

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Riding the social wave

How to position yourself for social media success

Today’s technology-based Internet society means pretty much most of us have a digital footprint. Making that presence meaningful, and more than just a tick-box, incidental or accidental ‘being there,’ can bring significant benefits to you and your business. Jim Claussen, founder of the Executive Social Academy which helps managers and business leaders thrive in the(…)

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And Goodwill To All Men

How to mine for business storytelling gold

You live most of your life in those days that sit ordered, unlabelled and anonymous in the calendar. You end up making something of them because life isn’t all Christmas Day or a summer Bank Holiday weekend, birthday or anniversary. Those days when there’s nothing much to prepare or hope for, can offer the most(…)

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Story Time – Not Just For Kids

How to get started with storytelling in business

One from the Bible and one from the senior statesman of rock: I’m more Team Keith. I was one of those mums who couldn’t wait for her baby sons to start playing with toys that I could join in with. Thomas the Tank Engine? Power Rangers? A cash register for playing shop? I was right(…)

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