Archives: July 2014

Read this book: “UnMarketing”

How everybody can do with a little "un-"

A week or so ago Richard Edelman declared “Traditional marketing is broken.” Edelman is the head of the world’s largest PR firm and was speaking to industry executives and academics in Chicago. Reading about his speech put me in mind of a book I’m always returning to. As business books go, this one is so(…)

Read More