Blog: Content Marketing

Is Context Everything?

Putting context in its place for your marketing communications

How important is context? After all, communication by its very nature doesn’t happen in a vacuum. But how much does, and should, the where and to whom, influence the how and what you say? Should you just grant yourself the freedom and power of speaking your truth regardless and concentrating solely on being true to(…)

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Story Time – Not Just For Kids

How to get started with storytelling in business

One from the Bible and one from the senior statesman of rock: I’m more Team Keith. I was one of those mums who couldn’t wait for her baby sons to start playing with toys that I could join in with. Thomas the Tank Engine? Power Rangers? A cash register for playing shop? I was right(…)

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Get Real! But How Far Should You Go?

Authenticity & all that jazz

Last week I got an email inviting me to my old school’s family fun day. Attached were some updates from people I hadn’t thought about for decades – decades that they’d distilled into a few sentences that communicated…what? What mattered to them, what they thought people would want to know or what was expected? As(…)

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Content Marketing – What’s Next?

How to be a thought leader

Have you heard? We’re all publishers now. With content marketing, anyone can find, curate and share information – make like publishers or media companies. So let’s say you’re doing it. Rocking this content marketing thing. You’re proactive and responsive, staking your claim to a corner of the Internet and building a bit of a reputation.(…)

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How content works with social

Use social media to get the most out of your content marketing activity

To succeed in building market share these days, we need something more than the transaction-based, “I’ll stay till you sign on the dotted line” approach. (And yes folks – that’s a real-life quote from a kitchen salesman I crossed paths with in the 1990s). Luckily, we have that something in content marketing. It’s new (relatively-speaking(…)

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Unforgettable

Make your business stand out with storytelling

“Just be interesting!” Taken from a recent business podcast I listened to (the inimitable John Harvey of 3B International on his regular networking segment on Pirate2’s Business Hub show). Being interesting, or rather being regarded as interesting, is obviously a good thing. But how can you pull it off when you’re writing for your business?(…)

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