Blog: Content Tips

Is Context Everything?

Putting context in its place for your marketing communications

How important is context? After all, communication by its very nature doesn’t happen in a vacuum. But how much does, and should, the where and to whom, influence the how and what you say? Should you just grant yourself the freedom and power of speaking your truth regardless and concentrating solely on being true to(…)

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Gifts for all Seasons

(And where to find them)

At this time of year, our thoughts turn to gifts. But I’m not going to be joining the blogging crowds down those seasonal paths of well-worn cliché. This is about a different category of gifts. The gifts, if we learn to recognise them, that keep on giving. The gifts that we can harness and put(…)

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Riding the social wave

How to position yourself for social media success

Today’s technology-based Internet society means pretty much most of us have a digital footprint. Making that presence meaningful, and more than just a tick-box, incidental or accidental ‘being there,’ can bring significant benefits to you and your business. Jim Claussen, founder of the Executive Social Academy which helps managers and business leaders thrive in the(…)

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Story Time – Not Just For Kids

How to get started with storytelling in business

One from the Bible and one from the senior statesman of rock: I’m more Team Keith. I was one of those mums who couldn’t wait for her baby sons to start playing with toys that I could join in with. Thomas the Tank Engine? Power Rangers? A cash register for playing shop? I was right(…)

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How to write an About page

Lessons from reality TV and more

“It’s so difficult to write about yourself…” If you can identify with the above (a lament from someone I’m mentoring at the moment) and you’re thinking about writing, revising or powering up your About page, procrastinate no longer! First of all let’s get one thing out of the way, something that’ll ease the pressure… It’s(…)

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Dare to be a Drama Queen

And write more powerful and effective content

“Don’t make a fuss” “Keep quiet” “Don’t read too much into it” “Try to be like everyone else” Some of the things we’re taught as children don’t always serve us well in adulthood. If you were to apply the above to your words you’d never write anything much worth reading. So, for those times when(…)

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