Blog: Inspiration

Proceed With Caution – Emotions at Work

Harnessing the power of emotion in marketing communication

I let myself down this week. My emotions got the better of me at a conference breakout session on how we can best use the personal stories of our lives in the workplace. Fearing public tears and that I’d make fellow delegates feel awkward and, because of the utter shame of it all, I excused(…)

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Gifts for all Seasons

(And where to find them)

At this time of year, our thoughts turn to gifts. But I’m not going to be joining the blogging crowds down those seasonal paths of well-worn cliché. This is about a different category of gifts. The gifts, if we learn to recognise them, that keep on giving. The gifts that we can harness and put(…)

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How to write an About page

Lessons from reality TV and more

“It’s so difficult to write about yourself…” If you can identify with the above (a lament from someone I’m mentoring at the moment) and you’re thinking about writing, revising or powering up your About page, procrastinate no longer! First of all let’s get one thing out of the way, something that’ll ease the pressure… It’s(…)

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Dare to be a Drama Queen

And write more powerful and effective content

“Don’t make a fuss” “Keep quiet” “Don’t read too much into it” “Try to be like everyone else” Some of the things we’re taught as children don’t always serve us well in adulthood. If you were to apply the above to your words you’d never write anything much worth reading. So, for those times when(…)

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Say It With Feeling

Emotion and copywriting

Nobody wants what I do. But don’t rush to commiserate. I’m happy about it. In fact, most of the time I encourage it. I use the word “most” because sometimes I do want people to consider the “what” of what I do – copywriting. But most of the time the fact that nobody cares suits(…)

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How networking grew my business

With 7 things I learnt that'll help you do the same

We had a power cut last week – three hours of no electricity, no Internet, no social media – just silence, cut off from the rest of the world. Not the sort of digital holiday you want sprung on you in the middle of the working week. But in a way it was a timely(…)

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