Blog: New Business

How networking grew my business

With 7 things I learnt that'll help you do the same

We had a power cut last week – three hours of no electricity, no Internet, no social media – just silence, cut off from the rest of the world. Not the sort of digital holiday you want sprung on you in the middle of the working week. But in a way it was a timely(…)

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Content Marketing – What’s Next?

How to be a thought leader

Have you heard? We’re all publishers now. With content marketing, anyone can find, curate and share information – make like publishers or media companies. So let’s say you’re doing it. Rocking this content marketing thing. You’re proactive and responsive, staking your claim to a corner of the Internet and building a bit of a reputation.(…)

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A makeover you can live with

Copywriting that's made to measure

First off, this blog post is inspired by some principles close to my heart:- – write for your audience – answer that audience’s questions – dispel their doubts, (possibly the same doubts that I created in “Doubt: a guide for marketers”) – tell stories to get a message across So in that spirit, here goes…(…)

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Doubt: a guide for marketers

What is this thing called doubt?

Doubt is good for us. I’m not talking about being in a state of constant indecision and hesitation, but the idea of being open to thought and exploring possibilities. Allowing ourselves to experience doubt slows us down. It forces us to think, ask questions, seek answers, process things and only then – act. Doubt can(…)

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Visions, Missions and Values

A well put guide to writing statements that rock

A client recently said to me, “…it’s funny how the bits which end up having the smallest number of words take the longest to write.” And she’s right of course, the first thing to get your head round is that whichever – vision, mission or value – statement you’re writing, this is an area where(…)

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Writing to Sell

How to craft effective sales copy

These things we know to be true:- People love to buy – but hate being sold to. To keep our businesses going, let alone growing, we need to keep on selling our products and services. Life of a Salesman It’s inevitable that we spend at least some of our working lives in sales mode. The(…)

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