Blog: Social Media

Riding the social wave

How to position yourself for social media success

Today’s technology-based Internet society means pretty much most of us have a digital footprint. Making that presence meaningful, and more than just a tick-box, incidental or accidental ‘being there,’ can bring significant benefits to you and your business. Jim Claussen, founder of the Executive Social Academy which helps managers and business leaders thrive in the(…)

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How content works with social

Use social media to get the most out of your content marketing activity

To succeed in building market share these days, we need something more than the transaction-based, “I’ll stay till you sign on the dotted line” approach. (And yes folks – that’s a real-life quote from a kitchen salesman I crossed paths with in the 1990s). Luckily, we have that something in content marketing. It’s new (relatively-speaking(…)

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Where is the Love?

A Marketing Reality Check

Valentine’s Day – maybe you’re a romantic or maybe you take a cynical view of the hearts, flowers, chocolates and fizz that commodify love. But stop and think for a minute about that word – love – how often do you use it? How often do you say “I love…” followed by something you saw(…)

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Read this book: “UnMarketing”

How everybody can do with a little "un-"

A week or so ago Richard Edelman declared “Traditional marketing is broken.” Edelman is the head of the world’s largest PR firm and was speaking to industry executives and academics in Chicago. Reading about his speech put me in mind of a book I’m always returning to. As business books go, this one is so(…)

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It’s all about you:

Your Personal Brand

Once upon a time, in a dimension some of us still remember, keeping your CV up to date meant you were doing more than enough. You were all geared up to take advantage of an unexpected opportunity or leap into job search mode. The digital era has meant that everyone, whether they care to admit(…)

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