Blog
Riding the social wave
How to position yourself for social media success
Today’s tech-based society means most of us have a digital footprint. Making that presence meaningful, and more than just a tick-box, incidental, accidental thing can bring significant benefits to you and your business. Jim Claussen, founder of the Executive Social Academy which helps managers and business leaders thrive in the digital economy, identifies engaging in(…)
Read MoreAnd Goodwill To All Men
How to mine for business storytelling gold
You live most of your life in those days that sit ordered, unlabelled and anonymous in the calendar. You end up making something of them because life isn’t all Christmas Day or a summer Bank Holiday weekend, birthday or anniversary. Those days when there’s nothing much to prepare or hope for, can offer the most(…)
Read MoreStory Time – Not Just For Kids
How to get started with storytelling in business
One from the Bible and one from the senior statesman of rock: I’m more Team Keith. I was one of those mums who couldn’t wait for her baby sons to start playing with toys that I could join in with. Thomas the Tank Engine? Power Rangers? A cash register for playing shop? I was right(…)
Read MoreHow to write an About page
Lessons from reality TV and more
“It’s so difficult to write about yourself…” If you can identify with the above (a lament from someone I’m mentoring at the moment) and you’re thinking about writing, revising or powering up your About page, procrastinate no longer! First of all let’s get one thing out of the way, something that’ll ease the pressure… It’s(…)
Read MoreDare to be a Drama Queen
And write more powerful and effective content
“Don’t make a fuss” “Keep quiet” “Don’t read too much into it” “Try to be like everyone else” Some of the things we’re taught as children don’t always serve us well in adulthood. If you were to apply the above to your words you’d never write anything much worth reading. So, for those times when(…)
Read MoreSay It With Feeling
Emotion in copywriting
Nobody wants what I do. But don’t rush to commiserate. I’m happy about it. In fact, most of the time I encourage it. I use the word “most” because sometimes I do want people to consider the “what” of what I do, which is copywriting. But most of the time, the fact that nobody cares,(…)
Read More