Tagged: making better decisions

Thursday July 13, 2017

Is Context Everything?

Putting context in its place for your marketing communications

How important is context? After all, communication by its very nature doesn’t happen in a vacuum. But how much does, and should, the where and to whom, influence the how and what you say? Should you just grant yourself the freedom and power of speaking your truth regardless and concentrating solely on being true to(…)

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Sunday May 10, 2015

Gimme Space!

The magic of saying just enough

When I was a child, time came with space. It was called Sunday and nothing much happened. When I lived in London and I needed some space, I’d go to a place called Dungeness. Other-worldly, this shingle headland on the Kent coast was the perfect place to just ‘be:’ “It is not a picturesque landscape,(…)

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Thursday September 25, 2014

Doubt: a guide for marketers

What is this thing called doubt?

Doubt is good for us. I’m not talking about being in a state of constant indecision and hesitation, but the idea of being open to thought and exploring possibilities. Allowing ourselves to experience doubt slows us down. It forces us to think, ask questions, seek answers, process things and only then – act. Doubt can(…)

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Sunday July 06, 2014

Read this book: “UnMarketing”

How everybody can do with a little "un-"

A week or so ago Richard Edelman declared “Traditional marketing is broken.” Edelman is the head of the world’s largest PR firm and was speaking to industry executives and academics in Chicago. Reading about his speech put me in mind of a book I’m always returning to. As business books go, this one is so(…)

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