Blog: New Business

Writing to Sell

How to craft effective sales copy

These things we know to be true:- People love to buy – but hate being sold to. To keep our businesses going, let alone growing, we need to keep on selling our products and services. Life of a Salesman It’s inevitable that we spend at least some of our working lives in sales mode. The(…)

Read More

And what do you do?

11 Steps for a winning elevator pitch

Does hearing that question fill you with dread? Or make you regret turning up at a networking event/training session/conference (tick as appropriate)? You know what you do, right? And that’s all that matters. It’s just hard to put it into words when you’re put on the spot like that. Be prepared Having an elevator pitch(…)

Read More