Archives: March 2014

7 sure-fire tips for powerful storytelling

The power of storytelling in business: Part 2

Are you sitting comfortably? Then I’ll begin. Storytelling in business should help you fulfil your business goals. Don’t get too caught up in the drama – this isn’t Jackanory (showing my age here…a popular 1970s’ children’s BBCTV storytelling programme). This is stories, and they can, for example, be anecdotes, case studies or how-to’s, with a(…)

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Who tells tales wins

The power of storytelling in business: Part 1

Storytelling is emerging as one of 2014’s content marketing buzzwords. It seems that every social media/marketing blog is exhorting us to leverage the power of stories to build our business success. If you’ve found yourself wondering what all the fuss is about, or want to find out what it can mean for you, read on.(…)

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It’s all about you:

Your Personal Brand

Once upon a time, in a dimension some of us still remember, keeping your CV up to date meant you were doing more than enough. You were all geared up to take advantage of an unexpected opportunity or leap into job search mode. The digital era has meant that everyone, whether they care to admit(…)

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