Archives: January 2014

“But why?”

Surprising but true - this can be a great question!

There’s a good chance, especially if you’ve been around little ones, that somewhere along the line you’ve been driven mad by this question. An exchange might go something like this: “Put your shoes on, come on.” “But why?” “Because I said so.” “Yes, but why?” In your business communication – from correspondence to an email(…)

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The start of a beautiful relationship

Or, how to get the best out of your copywriter

So you’ve decided, you’re going to take the plunge and get a professional in to craft the words on your sales email, that spanking new brochure or website re-launch. Make it work for you As with any investment, to give yourself the best chance of success, you have to do some homework. Two things have(…)

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The Write Factor

5 reasons to hire a copywriter

Thoughts of the weekend creeping in on a wet Wednesday lunchtime as I dream up an eye-catching title for this post. Working that Saturday prime-time TV vibe I hesitate between the elegant “Strictly Come Writing,” the more to the point “So You Think You Can Write” or the crowd-pleasing “Write Factor.” Words, how we put(…)

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