Blog: Marketing

When Transparency Isn’t The Full Ticket

A Traveller's Tale

I wrote this sitting on a train, heading home from a rather wonderful holiday. My time away was however, bookended by a couple of troublesome journeys. Of course things go wrong, delays happen – it’s inevitable and not unexpected – but what made the experience of delay and difficulty all the worse was the fact(…)

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Gifts for all Seasons

(And where to find them)

At this time of year, our thoughts turn to gifts. But I’m not going to be joining the blogging crowds down those seasonal paths of well-worn cliché. This is about a different category of gifts. The gifts, if we learn to recognise them, that keep on giving. The gifts that we can harness and put(…)

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Riding the social wave

How to position yourself for social media success

Today’s technology-based Internet society means pretty much most of us have a digital footprint. Making that presence meaningful, and more than just a tick-box, incidental or accidental ‘being there,’ can bring significant benefits to you and your business. Jim Claussen, founder of the Executive Social Academy which helps managers and business leaders thrive in the(…)

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Story Time – Not Just For Kids

How to get started with storytelling in business

One from the Bible and one from the senior statesman of rock: I’m more Team Keith. I was one of those mums who couldn’t wait for her baby sons to start playing with toys that I could join in with. Thomas the Tank Engine? Power Rangers? A cash register for playing shop? I was right(…)

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How networking grew my business

With 7 things I learnt that'll help you do the same

We had a power cut last week – three hours of no electricity, no Internet, no social media – just silence, cut off from the rest of the world. Not the sort of digital holiday you want sprung on you in the middle of the working week. But in a way it was a timely(…)

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Content Marketing – What’s Next?

How to be a thought leader

Have you heard? We’re all publishers now. With content marketing, anyone can find, curate and share information – make like publishers or media companies. So let’s say you’re doing it. Rocking this content marketing thing. You’re proactive and responsive, staking your claim to a corner of the Internet and building a bit of a reputation.(…)

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