Blog: Entrepreneurship
Content Marketing – What’s Next?
How to be a thought leader
Have you heard? We’re all publishers now. With content marketing, anyone can find, curate and share information – make like publishers or media companies. So let’s say you’re doing it. Rocking this content marketing thing. You’re proactive and responsive, staking your claim to a corner of the Internet and building a bit of a reputation.(…)
Read MoreHow content works with social
Use social media to get the most out of your content marketing activity
To succeed in building market share these days, we need something more than the transaction-based, “I’ll stay till you sign on the dotted line” approach. (And yes folks – that’s a real-life quote from a kitchen salesman I crossed paths with in the 1990s). Luckily, we have that something in content marketing. It’s new (relatively-speaking(…)
Read MoreWhere is the Love?
A Marketing Reality Check
Valentine’s Day – maybe you’re a romantic or maybe you take a cynical view of the hearts, flowers, chocolates and fizz that commodify love. But stop and think for a minute about that word – love – how often do you use it? How often do you say “I love…” followed by something you saw(…)
Read MoreMind the gap
How to avoid a common copywriting pitfall
“You’ve got the wrong idea about me…” Have you ever been on the receiving end of that particular gem? There’s lots of different ways you might react – puff up with self-righteous indignation, lament how you’ve been taken in or even blame yourself. But chances are, it’s not you that got it wrong. Your words(…)
Read MoreYou’ve come a long way baby
A year of wellputwords
It’s difficult in all the pre-Christmas rush to find time to draw breath… Loads to be done – work, fun and preparations for the festivities. So, luckily for you I’m here, finding time to draw breath on your behalf. All three of my elves are home and they’ve been well trained to lend a hand,(…)
Read MoreRead this book: “UnMarketing”
How everybody can do with a little "un-"
A week or so ago Richard Edelman declared “Traditional marketing is broken.” Edelman is the head of the world’s largest PR firm and was speaking to industry executives and academics in Chicago. Reading about his speech put me in mind of a book I’m always returning to. As business books go, this one is so(…)
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