Blog: Copywriting
Is Context Everything?
Putting context in its place in marketing comms
How important is context? After all, communication, by its very nature, doesn’t happen in a vacuum. But how much does, and should, the where and to whom, influence the how and what you say? Should you just grant yourself the freedom and power of speaking your truth regardless and concentrate solely on being true to(…)
Read MoreThree Billboards, One Minor Disappointment
And What We Can Do About It
There was a point, watching “Three Billboards Outside Ebbing, Missouri,” when I literally hugged myself – friends had recommended it, the critics had raved about it, Frances McDormand was being wonderful in it and the storytelling was both initimate and epic. I was loving it. And then, about a third of the way through, while(…)
Read MoreProceed With Caution – Emotions at Work
Harnessing the power of emotion in marketing communication
I let myself down this week. My emotions got the better of me at a conference breakout session on how we can best use the personal stories of our lives in the workplace. Fearing public tears and that I’d make fellow delegates feel awkward and, because of the utter shame of it all, I excused(…)
Read MoreAnd Goodwill To All Men
How to mine for business storytelling gold
You live most of your life in those days that sit ordered, unlabelled and anonymous in the calendar. You end up making something of them because life isn’t all Christmas Day or a summer Bank Holiday weekend, birthday or anniversary. Those days when there’s nothing much to prepare or hope for, can offer the most(…)
Read MoreStory Time – Not Just For Kids
How to get started with storytelling in business
One from the Bible and one from the senior statesman of rock: I’m more Team Keith. I was one of those mums who couldn’t wait for her baby sons to start playing with toys that I could join in with. Thomas the Tank Engine? Power Rangers? A cash register for playing shop? I was right(…)
Read MoreHow to write an About page
Lessons from reality TV and more
“It’s so difficult to write about yourself…” If you can identify with the above (a lament from someone I’m mentoring at the moment) and you’re thinking about writing, revising or powering up your About page, procrastinate no longer! First of all let’s get one thing out of the way, something that’ll ease the pressure… It’s(…)
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