Blog: Content Marketing

Unforgettable

Make your business stand out with storytelling

I was once told, when I asked for networking advice, to “just be interesting!” Being interesting, or rather being regarded as interesting, is obviously a good thing. But how can you pull it off when you’re writing for your business? Answer: use storytelling techniques to inject power and personality into your words. Desperately seeking understanding(…)

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Where is the Love?

A Marketing Reality Check

Valentine’s Day – maybe you’re a romantic or maybe you take a cynical view of the hearts, flowers, chocolates and fizz that commodify love. But stop and think for a minute about that word – love – how often do you use it? How often do you say “I love…” followed by something you saw(…)

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Content Marketing : Getting Started

3 words to guide you to content marketing success

Content marketing is a distinct strand of marketing. Marketing rethought for the digital age. It’s an age where we’re no longer passive recipients of messages broadcast at us by a small number of large corporations who “know better.” An age where we’re able to stake a claim to a corner of the internet and call(…)

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