Blog: Content Marketing
Unforgettable
Make your business stand out with storytelling
I was once told, when I asked for networking advice, to “just be interesting!” Being interesting, or rather being regarded as interesting, is obviously a good thing. But how can you pull it off when you’re writing for your business? Answer: use storytelling techniques to inject power and personality into your words. Desperately seeking understanding(…)
Read MoreWhere is the Love?
A Marketing Reality Check
Valentine’s Day – maybe you’re a romantic or maybe you take a cynical view of the hearts, flowers, chocolates and fizz that commodify love. But stop and think for a minute about that word – love – how often do you use it? How often do you say “I love…” followed by something you saw(…)
Read MoreContent Marketing : Getting Started
3 words to guide you to content marketing success
Content marketing is a distinct strand of marketing. Marketing rethought for the digital age. It’s an age where we’re no longer passive recipients of messages broadcast at us by a small number of large corporations who “know better.” An age where we’re able to stake a claim to a corner of the internet and call(…)
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