Blog: Marketing

Who tells tales wins

The power of storytelling in business: Part 1

Storytelling is emerging as one of 2014’s content marketing buzzwords. It seems that every social media/marketing blog is exhorting us to leverage the power of stories to build our business success. If you’ve found yourself wondering what all the fuss is about, or want to find out what it can mean for you, read on.(…)

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“But why?”

Surprising but true - this can be a great question!

There’s a good chance, especially if you’ve been around little ones, that somewhere along the line you’ve been driven mad by this question. An exchange might go something like this: “Put your shoes on, come on.” “But why?” “Because I said so.” “Yes, but why?” In your business communication – from correspondence to an email(…)

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