Blog: Writing

A makeover you can live with

Copywriting that's made to measure

First off, this blog post is inspired by some principles close to my heart:- – write for your audience – answer that audience’s questions – dispel their doubts, (possibly the same doubts that I created in “Doubt: a guide for marketers”) – tell stories to get a message across So in that spirit, here goes…(…)

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7 sure-fire tips for powerful storytelling

The power of storytelling in business: Part 2

Are you sitting comfortably? Then I’ll begin. Storytelling in business should help you fulfil your business goals. Don’t get too caught up in the drama – this isn’t Jackanory (showing my age here…a popular 1970s’ children’s BBCTV storytelling programme). This is stories, and they can, for example, be anecdotes, case studies or how-to’s, with a(…)

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Who tells tales wins

The power of storytelling in business: Part 1

Storytelling is emerging as one of 2014’s content marketing buzzwords. It seems that every social media/marketing blog is exhorting us to leverage the power of stories to build our business success. If you’ve found yourself wondering what all the fuss is about, or want to find out what it can mean for you, read on.(…)

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