Blog: Content Tips
Mind the gap
How to avoid a common copywriting pitfall
“You’ve got the wrong idea about me…” Have you ever been on the receiving end of that particular gem? There’s lots of different ways you might react – puff up with self-righteous indignation, lament how you’ve been taken in or even blame yourself. But chances are, it’s not you that got it wrong. Your words(…)
Read MoreContent Marketing : Getting Started
3 words to guide you to content marketing success
Content marketing is a distinct strand of marketing. Marketing rethought for the digital age. It’s an age where we’re no longer passive recipients of messages broadcast at us by a small number of large corporations who “know better.” An age where we’re able to stake a claim to a corner of the internet and call(…)
Read MoreVisions, Missions and Values
A well put guide to writing statements that rock
A client recently said to me, “…it’s funny how the bits which end up having the smallest number of words take the longest to write.” And she’s right of course, the first thing to get your head round is that whichever – vision, mission or value – statement you’re writing, this is an area where(…)
Read MoreWriting to Sell
How to craft effective sales copy
These things we know to be true:- People love to buy – but hate being sold to. To keep our businesses going, let alone growing, we need to keep on selling our products and services. Life of a Salesman It’s inevitable that we spend at least some of our working lives in sales mode. The(…)
Read More7 sure-fire tips for powerful storytelling
The power of storytelling in business: Part 2
Are you sitting comfortably? Then I’ll begin. Storytelling in business should help you fulfil your business goals. Don’t get too caught up in the drama – this isn’t Jackanory (showing my age here…a popular 1970s’ children’s BBCTV storytelling programme). This is stories, and they can, for example, be anecdotes, case studies or how-to’s, with a(…)
Read MoreWho tells tales wins
The power of storytelling in business: Part 1
Storytelling is emerging as one of 2014’s content marketing buzzwords. It seems that every social media/marketing blog is exhorting us to leverage the power of stories to build our business success. If you’ve found yourself wondering what all the fuss is about, or want to find out what it can mean for you, read on.(…)
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