Blog: Content Tips
Say It With Feeling
Emotion in copywriting
Nobody wants what I do. But don’t rush to commiserate. I’m happy about it. In fact, most of the time I encourage it. I use the word “most” because sometimes I do want people to consider the “what” of what I do, which is copywriting. But most of the time, the fact that nobody cares,(…)
Read MoreGet Real! But How Far Should You Go?
Authenticity & all that jazz
Last week I got an email inviting me to my old school’s family fun day. Attached were some updates from people I hadn’t thought about for decades – decades that they’d distilled into a few sentences that communicated…what? What mattered to them, what they thought people would want to know or what was expected? As(…)
Read MoreGimme Space!
The magic of saying just enough
When I was a child, time came with space. It was called Sunday and nothing much happened. When I lived in London and I needed some space, I’d go to a place called Dungeness. Other-worldly, this shingle headland on the Kent coast was the perfect place to just ‘be:’ “It is not a picturesque landscape,(…)
Read MoreContent Marketing – What’s Next?
How to be a thought leader
Have you heard? We’re all publishers now. With content marketing, anyone can find, curate and share information – make like publishers or media companies. So let’s say you’re doing it. Rocking this content marketing thing. You’re proactive and responsive, staking your claim to a corner of the Internet and building a bit of a reputation.(…)
Read MoreUnforgettable
Make your business stand out with storytelling
I was once told, when I asked for networking advice, to “just be interesting!” Being interesting, or rather being regarded as interesting, is obviously a good thing. But how can you pull it off when you’re writing for your business? Answer: use storytelling techniques to inject power and personality into your words. Desperately seeking understanding(…)
Read MoreBusiness Writing Basics
A Baker's Dozen - Tips for Effective Business Writing
Running your own business means that you have to turn your hand to all sorts of writing: from meeting notes and emails, to social media posts and blogging. How do you make sure that you write effectively, if writing has never been your “thing?” First of all, don’t panic! No one’s asking you to write(…)
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