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And what do you do?
11 Steps for a winning elevator pitch
Does hearing that question fill you with dread? Or make you regret turning up at a networking event/training session/conference (tick as appropriate)? You know what you do, right? And that’s all that matters. It’s just hard to put it into words when you’re put on the spot like that. Be prepared Having an elevator pitch(…)
Read MoreIgnorance is bliss
And can help you get started
What do you do if you don’t know something? Something that you need to, or want to know… Do you go off and find out everything you can, and then some, and then realise you’ll never know enough and give up? Or do you just jump in and see how it goes? It’s always interesting,(…)
Read More“But why?”
Surprising but true - this can be a great question!
There’s a good chance, especially if you’ve been around little ones, that somewhere along the line you’ve been driven mad by this question. An exchange might go something like this: “Put your shoes on, come on.” “But why?” “Because I said so.” “Yes, but why?” In your business communication – from correspondence to an email(…)
Read MoreThe start of a beautiful relationship
Or, how to get the best out of your copywriter
So you’ve decided, you’re going to take the plunge and get a professional in to craft the words on your sales email, that spanking new brochure or website re-launch. Make it work for you As with any investment, to give yourself the best chance of success, you have to do some homework. Two things have(…)
Read MoreThe Write Factor
5 reasons to hire a copywriter
Thoughts of the weekend creeping in on a wet Wednesday lunchtime as I dream up an eye-catching title for this post. Working that Saturday prime-time TV vibe I hesitate between the elegant “Strictly Come Writing,” the more to the point “So You Think You Can Write” or the crowd-pleasing “Write Factor.” Words, how we put(…)
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