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And Goodwill To All Men

How to mine for business storytelling gold

You live most of your life in those days that sit ordered, unlabelled and anonymous in the calendar. You end up making something of them because life isn’t all Christmas Day or a summer Bank Holiday weekend, birthday or anniversary. Those days when there’s nothing much to prepare or hope for, can offer the most(…)

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Story Time – Not Just For Kids

How to get started with storytelling in business

One from the Bible and one from the senior statesman of rock: I’m more Team Keith. I was one of those mums who couldn’t wait for her baby sons to start playing with toys that I could join in with. Thomas the Tank Engine? Power Rangers? A cash register for playing shop? I was right(…)

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How to write an About page

Lessons from reality TV and more

“It’s so difficult to write about yourself…” If you can identify with the above (a lament from someone I’m mentoring at the moment) and you’re thinking about writing, revising or powering up your About page, procrastinate no longer! First of all let’s get one thing out of the way, something that’ll ease the pressure… It’s(…)

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Dare to be a Drama Queen

And write more powerful and effective content

“Don’t make a fuss” “Keep quiet” “Don’t read too much into it” “Try to be like everyone else” Some of the things we’re taught as children don’t always serve us well in adulthood. If you were to apply the above to your words you’d never write anything much worth reading. So, for those times when(…)

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Say It With Feeling

Emotion and copywriting

Nobody wants what I do. But don’t rush to commiserate. I’m happy about it. In fact, most of the time I encourage it. I use the word “most” because sometimes I do want people to consider the “what” of what I do – copywriting. But most of the time the fact that nobody cares suits(…)

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How networking grew my business

With 7 things I learnt that'll help you do the same

We had a power cut last week – three hours of no electricity, no Internet, no social media – just silence, cut off from the rest of the world. Not the sort of digital holiday you want sprung on you in the middle of the working week. But in a way it was a timely(…)

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