Blog
How networking grew my business
With 7 things I learnt that'll help you do the same
We had a power cut last week – three hours of no electricity, no Internet, no social media – just silence, cut off from the rest of the world. Not the sort of digital holiday you want sprung on you in the middle of the working week. But in a way it was a timely(…)
Read MoreGet Real! But How Far Should You Go?
Authenticity & all that jazz
Last week I got an email inviting me to my old school’s family fun day. Attached were some updates from people I hadn’t thought about for decades – decades that they’d distilled into a few sentences that communicated…what? What mattered to them, what they thought people would want to know or what was expected? As(…)
Read MoreGimme Space!
The magic of saying just enough
When I was a child, time came with space. It was called Sunday and nothing much happened. When I lived in London and I needed some space, I’d go to a place called Dungeness. Other-worldly, this shingle headland on the Kent coast was the perfect place to just ‘be:’ “It is not a picturesque landscape,(…)
Read MoreContent Marketing – What’s Next?
How to be a thought leader
Have you heard? We’re all publishers now. With content marketing, anyone can find, curate and share information – make like publishers or media companies. So let’s say you’re doing it. Rocking this content marketing thing. You’re proactive and responsive, staking your claim to a corner of the Internet and building a bit of a reputation.(…)
Read MoreHow content works with social
Use social media to get the most out of your content marketing activity
To succeed in building market share these days, we need something more than the transaction-based, “I’ll stay till you sign on the dotted line” approach. (And yes folks – that’s a real-life quote from a kitchen salesman I crossed paths with in the 1990s). Luckily, we have that something in content marketing. It’s new (relatively-speaking(…)
Read MoreUnforgettable
Make your business stand out with storytelling
I was once told, when I asked for networking advice, to “just be interesting!” Being interesting, or rather being regarded as interesting, is obviously a good thing. But how can you pull it off when you’re writing for your business? Answer: use storytelling techniques to inject power and personality into your words. Desperately seeking understanding(…)
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