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Mind the gap
How to avoid a common copywriting pitfall
“You’ve got the wrong idea about me…” Have you ever been on the receiving end of that particular gem? There’s lots of different ways you might react – puff up with self-righteous indignation, lament how you’ve been taken in or even blame yourself. But chances are, it’s not you that got it wrong. Your words(…)
Read MoreContent Marketing : Getting Started
3 words to guide you to content marketing success
Content marketing is a distinct strand of marketing. Marketing rethought for the digital age. It’s an age where we’re no longer passive recipients of messages broadcast at us by a small number of large corporations who “know better.” An age where we’re able to stake a claim to a corner of the internet and call(…)
Read More‘Tis the season…
For resolutions - or is it?
Christmas done, a New Year just hours away. One thing it certainly is – for us anyway – is the season for taking time. Taking time over food, over spending time together, over watching old favourites on TV and discovering words of wisdom to fortify us on our journey to next year’s end. And the(…)
Read MoreYou’ve come a long way baby
A year of wellputwords
It’s difficult in all the pre-Christmas rush to find time to draw breath… Loads to be done – work, fun and preparations for the festivities. So, luckily for you I’m here, finding time to draw breath on your behalf. All three of my elves are home and they’ve been well trained to lend a hand,(…)
Read MoreA makeover you can live with
Copywriting that's made to measure
First off, this blog post is inspired by some principles close to my heart:- – write for your audience – answer that audience’s questions – dispel their doubts, (possibly the same doubts that I created in “Doubt: a guide for marketers”) – tell stories to get a message across So in that spirit, here goes…(…)
Read MoreDoubt: a guide for marketers
What is this thing called doubt?
Doubt is good for us. I’m not talking about being in a state of constant indecision and hesitation, but the idea of being open to thought and exploring possibilities. Allowing ourselves to experience doubt slows us down. It forces us to think, ask questions, seek answers, process things and only then – act. Doubt can(…)
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